The fabulous labels printed for Vine Street fruit wines are a sparkling success. Not only are they helping the wines to leap off the shelf and into supermarket trolleys, they’re picking up awards!
It was exciting to score a win for ‘Digital Labels – Wines & Spirits’ at the World Label Awards 2019. Entered by our mother ship Soar Print, the Vine Street labels qualified for the global awards after winning gold at our local Pride in Print Awards last year. We’ve been building our label-printing prowess for nearly a decade now, so these wins confirm that our label printing team really know what they’re doing.
The labels for Vine Street were printed using a ColorLogic metallic ink effect. For shelf impact, metallic colours really jump out. Humans are like magpies – shiny, glittery objects are attractive to us.
ColorLogic is a system that enables digital printers to print onto metallic substrates, producing striking images and colours. We won’t bore you with exactly how it’s done, but it involves masking with white ink. If you want all the technical details, go to www.color-logic.com.
The Vine Street fruit wine labels were printed on our HP Indigo WS6800 Label press using Manta OPP silver metalised SYN52gsm and sealed with matt laminate before die cutting.
A full offset and digital label printing service
Metallic labels are just one of Rocket's packaging print specialties.
Our capabilities include:
- Combining multiple SKUs on a single run
- Consecutive numbering and variable data – including barcodes, text and images
- Affordable short runs for artisan products such as self-standing pouches and sealable bags
- Roll labels – offset or digital
- Shrink sleeve labels
- Special effects, such as ColorLogic, Collage and Mosaic Software creating a unique label experience.
If you’re interested in Rocket's label printing capabilities, talk to Brian Landry about your project.
Email [email protected] or call (09) 302 9500.
